Most Important Tool For Automating Your Business - The Auto Responder

We all would like a business that is automated. The most important element of an automated business is the auto responder tool. This is the one tool that any marketer would never get rid of as it works night and day following up with your clients and potential customers every few days.

Are auto responder systems important to the new marketer? The emails that are pre- written that potential customers receive every other day or so with training and motivational snippets comes from an auto responder. This tool is worth so much to any online business. It is a way to categorize your list of prospects and opt ins. It also automatically keeps in touch with your prospects with a pre-written email message at whatever intervals you wish it to.

Keeping in front of your list of interested people every few days is a way to add credibility and professionalism to your opt ins. Everyone knows that sales and decisions are made not usually on impulse but after seeing the information a few times. Personal branding also takes place in your auto responder messages to add to your believability and make your opt in list feel more comfortable working with you.

Another important thing that is important is to develop a value in every one of your emails. People need to look forward to your emails because they know they will be interesting and offer free tips and information. If you can show value your clients will never opt out of your emails. You will be able to stay in touch with them for years introducing new tools and offers to them.

Find an auto responder that is user friendly and has all the bells and whistles allowing you to personalize and be creative. A good auto responder is absolutely one of the best tools that a marketer has in his arsenal and once the value is seen it will never be replaced.

When your personalized, value filled messages have been written always send a test email to your own email address to insure that all the links are working properly. Do this immediately before marketing your website. If you get an error for any links, run a test to check the links.

Usually write about 35 pre written emails are sufficient for normal follow up. Space these out about once a week for an ongoing business less time for a marketing campaign that is time sensitive. Also send out broadcast messages that are for specials being run or updates and webinars. I do not ever want to lose contact with my opt ins.