Are You Using an Autoresponder?

Once you start to build an organization with your network marketing business, you will most likely have too many prospects to personally contact individually. One of the best ways to keep in touch with those who are interested in joining your business is with an autoresponder.

If you are not familiar as to what an autoresponder is, it is basically a followup tool that allows you to send e-mail messages to multiple prospects on an automatic schedule that you decide. It is technology designed to help network marketers. Once you set up your program with the messages, addresses and mailing schedule, the computer does the rest.

There are a number of different online companies that provide this service. Some are even free but the better ones will cost you a monthly fee, usually between $20 - $30. You will have to learn how to use the autoresponder properly but it is fairly simple to use.

One of the advantages of using this technology is that you can keep in touch with many people at the same time. The term used by networkers is dripping. This refers to your prospects getting a little bit, or "little drops" of information on a regular basis. Remember it may take numerous contacts with a prospect before they take positive action.

Using an autoresponder gives you the ability to leverage your time. Once you have it set up, it frees you from constantly sending out e-mails to prospects manually. The time you save will be well worth any cost involved. It also means that you are having regular contact with every prospect in your data base. And remember, the more regular contact with a prospect, the greater the chance that they will join your organization.

One thing you have to be conscious of is spamming. I'm sure you are aware of this term. It simply refers to sending out unsolicited e-mails to people who have not asked you for any information. Being accused of spamming is very serious.

To protect you from such complaints you have to do two things. First, be sure that you have permission to send e-mails to those on your list. Keep records of when they requested to receive information from you as this will prove they did ask. Many people will ask for tons of information and then forget about it. Second, always have instructions on your e-mails as to how the recipient can be removed from your e-mail list.

Technology and the Internet have made some aspects of network marketing almost automated. The use of an autoresponder is one area where you can build your MLM without spending hours on the computer sending out messages to your prospects. If you are not using this technology you should consider it for your business.